To complete the program, you must complete assignments in 7 out of 9 weeks. Each program includes an estimated learner effort per week. Write prescriptions for data-driven decision-making for your organization using optimization models. Photos: Unsplash, WestCoastivieS via WikimediaLogos provided by ClearbitFind jobs at Jooble, This product includes GeoLite2 data created by MaxMind, available from maxmind.com. Participants will need the latest version of their preferred browser to access the learning platform. These are the topics for the graded assignments: Identify Effective Methods for Collecting Customer Data ENROLL TODAY flexible payment plans available with 14-day money back guarantee! The Business Analytics joint concentration between the OID and STAT departments is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making . Step 5: Then, candidates can pay using their preferred payment gateway and proceed to apply for the course. Data presents an invaluable opportunity for firms to innovate, but only if they know what to do with it. Please connect with us via email for assistance. iD Fresh Food Case Study: Practice Using Historical Data We unite the Schools trail-blazing teaching, research, and industry engagement initiatives that use data to improve decision-making and generate actionable business insights. EY Professor of Accounting; Chairperson, Accounting Department, The Wharton School, Research Interests: Cost accounting, intangible assets, performance measurement, Assistant Professor of Marketing, The Wharton School, Research Interests: Online marketing, entrepreneurship, marketing analytics, search engine marketing, game theory, industrial organization, Anheuser-Busch Professor of Management Science; Professor of Operations, Information and Decisions; Department Chairperson, The Wharton School, Research Interests: Service operations, stochastic processes, the control of queueing systems, Associate Professor of Operations, Information, and Decisions, The Wharton School, Research Interests: Capacity and patient flow management in health care operations, diffusion models for new products and services, revenue management, Professor of Operations, Information, and Decisions, The Wharton School, Research Interests: Empirical operations management, operations analytics, operations management, operations strategy, pricing and revenue management, service operations management, supply chain management, The K. P. Chao Professor; Professor of Marketing; Faculty Director, Wharton Customer Analytics Initiative; Chairperson, Wharton Marketing Department; Professor of Economics; Professor of Education; Professor of Statistics, The Wharton School, Research Interests: Marketing research methods, missing-data problems, psychometrics, Miers-Busch, W1885 Professor, Professor of Marketing; Faculty Co-Director, Wharton Customer Analytics Initiative (WCAI), The Wharton School, Research Interests: Pricing, social influence, social networks, Associate Professor of Management, The Wharton School, Research Interests: Human resource management, knowledge workers, worker mobility, Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School, Research Interests: Lifetime value of the customer, sales forecasting for new products, behavioral data, Research Interests: Global collaboration, teamwork, knowledge sharing, information-technology use, human and intellectual capital, Geoffrey T. Boisi Professor of Accounting, The Wharton School, Research Interests: Corporate disclosure, institutional investors, stock market anomalies, Practice Professor, Operations, Information and Decisions, The Wharton School, Research Interests: People analytics, judgment under uncertainty, organizational behavior. And well help you master logistics and supply chains through operation analytics. Offered by Wharton School of the University of Pennsylvania, Executive Education. The strategy to build an analytics practice is simple. Successful enterprises from retail to finance rely on data to formulate strategies that drive revenues and grow their customer base. Duration: 4 weeks (3-5 hours/week). and increased . Step 2: Click on Create Account in case of a first-time user or log in using your email ID and password. Major corporations take full advantage of their expertise; in this specialization, you can too. Wharton Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact programs for working professionals. Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact. Learn More About AI & Analytics for Business. With over 300,000 students from more than 200 countries, Emeritus delivers management education programs with a live-teaching model and graded assignments. Find available business and data analytics courses and programs offered at Wharton at the undergraduate and graduate level. Gain hands-on experience with machine learning. professors, youll learn how data is used to assess what drives financial performance and to completion of the online program. Evaluate Your Users Find Out Who Will Be Using the Platform. Engaging with recorded video lectures from faculty, Attending webinars and office hours, as per the specific program schedule, Reading or engaging with examples of core topics, Completing knowledge checks/quizzes and required activities, Engaging in moderated discussion groups with your peers, Completing your final project, if required, Flexible payment options are available (see details below as well as at the top of this program web page next to, Tuition assistance is available for participants who qualify. Organizations that leverage customer behavioral insights outperform peers by 85% in sales growth and more than 25% in gross profit. Learn more >. After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. Recent extraordinary improvements in data-collecting technologies have changed the way firms make informed and effective business decisions. Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. We have designed this program to fit into your current working life as efficiently as possible. Raghu Iyengar, a nonlinear pricing scheme researcher, applies real-world examples to explain how you can uncover actionable insights from sources like online transaction, customer survey . Here is all that you need to Know. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. REGISTER. Business Analytics. $79/month The A/B Testing Simulation is modeled after real-world interfaces, the Simulation provides students with a highly interactive look into the world of A/B testing, and engages them throughout the entire process from setting up questions to reading the outcome data to find actionable insights. Moreover, analysts and managers with appropriate skills to use analytical concepts are in a shortage, keeping newcomers in demand for decision-making needs. Partial (or pro-rated) refunds are not offered. Nothing could be more valuable to your business education than the Wharton Business Analytics Specialization. Learn how to use historical data such as trends and consumption patterns to estimate forecasts for the future. Dan Taylor, faculty director of Wharton Forensic Analytics Lab, weighs in on the significant deficiencies in FTXs internal controls. Through this collaboration, we are able to offer broad access to the world-class knowledge for which the Wharton School is known, in an engaging and interactive digital environment. All the instructors are professors, associate professors, and assistant professors from the Wharton University of Pennsylvania. The smart digital certificate can be shared with friends, family, schools, or potential employers. How is Netflix using metadata tagging to know what you watch and to create relevant content? Business Analytics: From Data to Insights 9 Weeks, Online Chief Technology Officer (CTO) Program 9 to 12 Months, Online + On Campus Corporate Governance: Maximize Your Effectiveness in the Boardroom 6 Weeks, Online Driving Strategic Innovation: Leading Complex Initiatives for Impact 8 Weeks, Online Executive Compensation: Strategies and Frameworks You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Duration: 3 months online, 68 hours per week, +1.215.999.8689 Special pricing is available for groups. After the Business Analytics: From Data to Insights online certification, candidates will have profound knowledge about the following: The Business Analytics: From Data to Insights certification course is best for professionals who want to improve their decision-making process. Learn more about Analytics Partnerships , Learn more about Professional Engagement . Determine the most favorable outcome for a business decision using decision trees in conjunction with optimization and simulation. The Marketing Analytics program is designed to help you develop an analytical approach to optimize your marketing spends and make informed decisions. Lean on business reasoning to increase model performance through feature engineering and use your persuasion skills to convince key stakeholders of your approach. Because no one does data and analysis better than the Wharton School. Use data analytics to derive insights into the key components of the staffing cycle for your business hiring, internal mobility, and attrition. The goal is for you to leverage cutting-edge analytical tools along with traditional marketing methodologies to realize better results and increase profits. I agree to the processing of my personal data, including its transmission to the Provider of this course. The Business Analytics Capstone Project gives you the opportunity to apply what youve learned Through this collaboration, we are able to offer broad access to the world-class knowledge for which the Wharton School is known, in an engaging and interactive digital environment. With over 300,000 students from more than 200 countries, Emeritus delivers management education programs with a live-teaching model and graded assignments. Vanderbilt Medical Center Case Study: How to Improve Predictions In this course, Whartons top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. Correlation and Causation Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. We encourage faculty members around the globe to participate. Truly | 49 comments on LinkedIn How has Kohl's been using analytics for smartphone targeting? Advanced analytics (AA)including artificial intelligence and machine-learning methods continues to be a top-of-mind topic among executives in the insurance sector.However, despite significant value at stakean estimated 1.2 trillion in value globally 1 McKinsey Global Institute estimate of the total realized and potential value of analytics in the insurance sector. Learners can avail of the Business Analytics: From Data to Insights program certificate by completing the online curriculum, including the assignments, practical work, and the capstone project. about how to make data-driven decisions to a real business challenge faced by global technology Learn how Cade Massey, Faculty Co-Director of The Wharton Sports Analytics and Business Initiative,turned to baseball to rethink recruiting. Advanced Business Analytics Program (Wharton University of Pennsylvania) Created in association with the Wharton Executive Education, this program is specifically designed for professionals who desire to interlace analytics with their processes, products, and culture to build modern businesses. Youll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and youll develop basic data literacy and an analytic mindset that will help you make strategic decisions. . Additionally, the students have the opportunity to participate in a real-world simulation to help them understand how to formulate production and marketing strategies, gauging the impact of the decisions. And how can analytics help you make better business decisions? How could Amazon potentially ship before you buy? . Get a chance to interact with Wharton faculty, who are experts in their field, to better understand how to apply business analytics and turn data into a competitive advantage. In fact, the hardest part of engaging analytics is not the data science or the technology. How Data Analytics Can Help Deliver Social Good December 20, 2022 How Analytics Is Changing Finance November 29, 2022 Beyond Business: Humanizing ESG December 13, 2021 EXPLORE. forecast future financial scenarios. The course includes case studies about media, consumer packaged goods, apparel, retail, technology, and financial services, concerning companies like Starbucks, Amazon, and Netflix. Optimization Models Improve your decision-making process and deepen your business insights through Wharton's three-month certificate program Business Analytics: From Data to Insights. These cookies are used to collect information about how you interact with our website and allow us to remember you. Wharton Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact programs for working professionals. Accessibility, Identify Effective Methods for Collecting Customer Data, iD Fresh Food Case Study: Practice Using Historical Data, Vanderbilt Medical Center Case Study: How to Improve Predictions, iD Fresh Food Case Study: Apply Optimization Models, IEC in Sports Case Study: Apply Prediction Models, Data Analytics Simulation: Strategic Decision Making, Identify and interpret effective methods for collecting data on customer behavior, Use customer data to make better business decisions, Videos pertaining to each weeks learning, Assignments, quizzes and reading materials, Access to all the program videos, webinars and participate in group discussions and assignments. Are you looking to stay abreast of the latest marketing trends, better understand consumer behavior, leverage data for key insights, and maximize the effectiveness of your marketing campaigns? Weve sent you an email with enrollment next steps. Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required. Business Analytics: From Data to Insights, Descriptive Data Collection: Surveys, Net Promoter Score (NPS), and Self-Reports. All school and university names, program names, course names, brochures, logos, videos, images, and brand references used in this website are for identification and informational purposes only. Delivered through a combination of video and live online lectures, Learn through individual assignments and feedback, Delivered through a combination of recorded and live video lectures, 4 Live Teaching Sessions by Wharton Faculty. The goal is for you to leverage cutting-edge analytical tools along with traditional marketing methodologies to realize better results and increase profits. Some programs include a final project submission or other assignments to obtain passing status. Compliance must-do activities. This course provides an overview of the field . iD Fresh Food Case Study: Apply Optimization Models The hands-on assignments and simulation are meant to help you practice concepts introduced in a given week. Duration: 4 weeks (4-5 hours/week). Leveraging actionable, data-driven insights can provide more control over areas where money may be leaking from your business, and the number of new possibilities is increasing tremendously. Introduction to Regression Analysis (2:51), Implementation of the Model - Part II (5:13), Radically New Data Sets in Marketing (7:49), Assignment: Identify Effective Methods for Collecting Customer Data. Sports Analytics and Business Initiative , Computational Social Science for Business, Environmental, Social and Governance (ESG) Analytics Lab, 2023 Women in Data Science @ Penn Conference, 2022 Women in Data Science @ Penn Conference, 2021 Women in Data Science @ Penn Conference, Computational Social Science for Business . The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. In following this process, you can have a better idea of how to reap . This information will be clearly noted in the program brochure. Early registrations are recommended because the seats fill up quickly. Business Analytics: From Data to Insights at The Wharton School. This button displays the currently selected search type. The Business Analytics: From Data to Insights online course is designed under the Wharton Executive Education, in collaboration with Emeritus, an online education platform. Learn how you can build data-driven decision-making skills with Wharton Executive Education's Business Analytics: From Data to Insights program. Business Analytics: From Data to Insights (Wharton Executive Education) 3. Academic Research Building. Please email us if you need further clarification on program activities. Account, product and portfolio managers, financial and business analysts, CEOs/CIOs, assistants, executive and investment directors, chief marketing officers, and vice presidents are among the professionals welcome to join the program. Marketing Analytics: Data Tools and Techniques will help you understand the tools and tactics used to make data-driven decisions for your company or business. Correlation, causation, forecasting, regression analysis, and simulation tools, Visualizing and interpreting data, understanding optimization models and decision trees. Using data collection methods in the forms of passive data collection, media data collection, and descriptive data collection along with A/B testing. The principles youll learn are simple, but theyre so powerful. Besides, data is a crucial form of understanding business, and it doubles every three years. Candidates have flexible payment options that allow them to choose to pay the full fee at once and in two or three installments on the respective dates. This program will help you look at data and identify insights, improve your ability to make predictions for the long term, and prescribe future actions that help make better business decisions. Find available AI and business analytics courses and programs for professionals offered in person and online. Whartons online Business Analytics Specializationarms managers and leaders with the tools needed to break away from the pack. Please contact me to discuss my learning needs. 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