Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. No longer could a late-model driver from Syracuse or Spokane get a car and a team together and show up to try to qualify for any of NASCARs races. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. Anyone who was watching then could tell you that wasnt unusual at all. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. NASCAR 75. The sport no longer has Dale Earnhardt Jr. or Jimmie Johnson, so theres an opportunity for new fan favorites to emerge, formed by on-track performance rather than sentiment. NASCAR racing will go on to become. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch. unsubscribe link. Ill never forget seeing Elliott Sadlers terrifying end-over-end crash at Talladega in 2003 and seeing it again in every single ad for Talladega races for the next 3-4 years. You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. Whatever the reason, the fact is that NASCAR is losing TV viewers, struggling to fill stands, and being abandoned by sponsors. Not just limited to NASCAR but to many other sports as well is the gradual retirement of its well-known athletes that were the main draw for people to watch the events. With all the different metrics used to measure a sport these days however, it can be complicated. Las Vegas Schedule. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott [+] Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. Photo credit: Zach Catanzareti Photo on Best Running / CC BY affiliate links and make purchases, WSN earns a commission from our partners, including ESPN and various This statistic is not included in your account. Photo credit: PDA.PHOTO on Best Running / CC BY-ND the When I was younger, even though they were no longer stock cars, they still resembled their factory counterparts, sometimes even using body panel. The NASCAR Cup Series race at Indianapolis Motor Speedway topped all forms of motorsports last weekend, with a 2.05 rating, 3.373 million viewers. NASCAR Cup Series star Denny Hamlin said he is watching more Formula One than ever because so many friends are talking about the F1 races (Gary A. Vasquez/USA TODAY Sports). Related:15 Rules Every NASCAR Employee Has To Follow. Weve just lost interest in NASCAR. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. Get in touch with us. Just over a decade ago the Daytona 500 would draw 19 million viewers. Learn more about how Statista can support your business. The decline of NASCAR was a combination of ill-considered decisions: the implementation of a contrived playoff, poorly thought out broadcasting contracts, and departing from unique and venerable venues for dull, unexciting ones. First, the cars are relatable as the stock cars come from models that people use every day (though heavily modified). Posted on June 1, 2022 by . One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. A driver dominates a race until the last lap and then gets crashed on purpose by the guy who goes on to win. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. Basketball. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. Nothing against Jimmie Johnson for winning titles with the rules as written, but he only managed that feat twice. These Are The Reasons Why NASCAR Is Losing Fans, "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol, colorful beginnings to what is now a billion-dollar sporting event, 15 Abandoned And Forgotten NASCAR Race Tracks, 15 Rules Every NASCAR Employee Has To Follow, 10 NASCAR Drivers With The Most Wins (& How Much They Won). A Former Reporters Thoughts, fly into a catch fence and injure spectators, I really got the point across with this one, that profoundly irritating cartoon gopher, baseball exploded in popularity after the opening of Camden Yards, that didnt suffer a significant ratings drop, Professional Cornhole Beyond The Parking Lot, Staying Green ex-Patriots Champion Jarvis Green, Terry Kath 1946-1978: The Heart of Chicago. This is convenient if the city where a follower lives in has a track, but for those that live a long distance from NASCAR venues, the cost to go to watch them is gradually becoming more expensive due to the continually rising prices of fuel. NASCAR Cup Feb 27, 2023 . Admittedly, several of these rule changes have been beneficial to the sport, but some have unfortunately come across as marketing stunts that have turned away fans. It was boxy, ugly, and top heavyand its shape was part of the reason for the Indianapolis debacle of 2008. Its not so much that the points reset NASCAR introduced in 2004 was a monumentally stupid idea. (Amato et al., 2010 & Brunt, 1922) It is an analysis that synthesiz es variables and relations to understand the bigger picture. And we wont get into the murdering of the English language that goes on week after week, ad nauseum. 4 million viewers in 2015,. IndyCar is seeing huge success as an open-wheel Motorsport, just like Formula 1. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. And those ways that didnt always involve traditional broadcast TV. If it did, I would really appreciate your support. Photo credit: eliduke on Visualhunt.com / CC BY-SA Labor Day is in Darlington where it belongs, and Darlington is hosting two events again. Traveling out of town to attend a NASCAR event would sometimes require staying at a hotel in order to maximize the time and effort spent during getting there. I dont often see NASCARs ill-conceived playoff idea as a reason people cite for the decline of NASCAR in articles I read these days, but I promise you, that was not the case when I covered the sport. This is all just ultimately my opinion, but its a carefully considered one. The Williams are just one example. Even more so than in baseball, the on-screen product is affected with the layout of a track. In addition, the Charlotte Motor Speedway and the fact that the majority of NASCAR teams are based out of Charlotte, or nearby, makes North Carolina the unofficial home of NASCAR for many. Please email the author at nmcdonald@thestar.ca, Copyright 2023 | Powered by CityMediaInc.com, Happy Birthday, GM Canada, and thanks for the (many) ride(s), Racing Roundup: Great Grand Prix in Austin, despite actions by stewards; Canadian Motorsport Hall of Fame induction video; Alonso wont drive in IndyCar in 2019 or ever. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA by both sides, angered fans but they were particularly angry at NASCAR, which onceelevated Jeff Gordon to the Chase field when he hadnt qualified for it. Rebel Penguin ApS 2023 (a subsidiary of Gaming Innovation Group Inc.) It may be difficult for younger people to imagine it, but the sport was once poised to overtake the NFL in popularity. Related:15 Abandoned And Forgotten NASCAR Race Tracks. A fan of cars and bikes, and most anything with an engine, he divides his time between work and family. NASCAR moved away from tracks where drivers push and shove and fight both other racecars and the track, and moved to aero-dependent speedways where engineers in the garage determined winners. 1) America's weird taste in sports Reddit user droolingtortillas. The trajectory is good. NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. Roster Schedules & Results Scholarship Chart Depth Chart. California sitting third from the bottom may raise a few eyebrows considering it hosts two Cup races and a number of drivers hail from the Golden State, including 7x champion Jimmie Johnson. Should there be concerns with the current trend of viewership? WSN.com is registered with the New Jersey Division of Gaming Enforcement (DGE) under affiliate vendor ID It was blatant condescension towards what was arguably the most loyal fanbase in sports. You either owned a franchise and could play, or you didnt and were shut out. The NHL audience is the richest of all professional sports. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. With Iowa and Vermont making up the remainder of the top five. NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. Jerseyball Millvilles Mike Trout and Aaron Cox, Precision Pistol Shooting For Greatness, The Power of Fun Dave Raymond, The Original Phillie Phanatic, Being Relentless The HEADstrong Foundation, Surviving Until Tuesday Sergeant Andrew Einstein. We respect your privacy. Photo credit: Ford Racing on VisualHunt / CC BY Most valuable sport event brands worldwide 2019, Racing teams of NASCAR ranked by team value 2019, Average U.S. TV audience of NASCAR races 2019, Daytona 500 TV viewers in the U.S. 2000-2022. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. Statistics for NASCAR indicate that63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. Related: NASCARs Daytona 500 ratings indicate a worrisome trend. From F1, Rally, Le Mans, Drifting, or Touring Car championships that are broadcast on TV or via the internet, viewers now have even more access to alternative motorsports events that can offer the same level of adrenaline fueled excitement that NASCAR can provide. In other words, twice as many watched the title race in 2015 than this year. NBC did the best with what it was given, really, but there were few compelling storylines. Early stock car racing and the birth of NASCAR After World War II, stock car racing became one of America's fastest-growing. You also dont often see post-race fisticuffs after races at Kansas or Vegas like you might at Martinsville or Bristol. The move of the Labor Day race to California was part of an ongoing trend. Those numbers of course, dont tell the entire story. Photo credit: PresidenBertho on Visualhunt.com / CC BY-SA For the first time in over a decade and a half, they seem to be headed in the right direction. Instead of a midway with souvenir haulers, theres now one merchandise tent area. Photo credit: sarahstierch on Visualhunt.com / CC BY The most obvious explanation for this decrease in popularity aligns with younger generations' seemingly shrinking attention span and demand for a faster pace than the game of baseball currently offers. When NASCAR first started, you had a bunch of good ol boys who worked blue-collar jobs, usually in garages, and gottheir hands dirty and went racing at local speedways on the weekend and, if they were any good, developed a following. Speaking of disrespecting your fan base, how about needlessly putting an end to a beloved 54-year tradition? Now, only the economic elite are allowed to enter the Inner Sanctum and if theres one thing NASCAR used to abhor, it was elitism of any kind. (Photo by Chris Graythen/Getty Images). But in a relatively short time, NASCAR corrected the car and the multiple issues with its design, and while the cars dont differ by manufacturer like they once did, at least were not seeing disastrously awful races just because of the cars construction. Tiger Woods was great for golf. In NASCARs pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. That would be about it. Photo credit: tequilamike on Visual hunt / CC BY At the start of the 1990s, mention NASCAR to somebody in Europe, they wouldn't know much about it. (WBRC) CHARLOTTE, N.C. (Charlotte Observer) - Dave Fulton compared himself to Mr. Krabs. As NASCAR readies for its first, and most important, event of the year, the Daytona 500 on Sunday, it sits at a crossroads. I expect that will be a boon to NASCARs future. You only have access to basic statistics. And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. They are the only one of the Big 3 Motorsports that still have this happen. For instance: The non-stop promotion of Danica Patrick, as if she was the Second Coming (she wasnt), turned off a lot of fans. I covered NASCAR for six seasons for two excellent racing websites, Thats Racin (the Charlotte Observers racing site) and the Frontstretch. "We've got the graphs, and they're easy to read," Evernham said, then made . number 94414163), granted a vendor registration number VR007603-20-001 by the Michigan Gaming Control Board, (CO, Fox Sportss coverage was particularly abominable, with a seemingly endless parade of commercial interruptions mixed with the Ford Cutaway Car, the Home Depot Pit Crew Member, the Viagra Boner Of The Race, whatever, all during green flag racing. Are you interested in testing our business solutions? As a Premium user you get access to background information and details about the release of this statistic. But NASCAR's popularity and success didn't happen overnight. Accessed March 04, 2023. https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/. The numbers are based on proportion of searches rather than total searches, so the population of each state is accounted for in the data. And you hear more and more about this today. And forget Danica the non-stop promotion and ass-kissing of all things NASCAR by the announcers seriously, compare them against broadcasters of any other big-league sport has people who were once fans changing the channel permanently. And the same is true for NASCAR. Yes, you had to be able to prove that you knew what you were doing out there but if your car passed technical inspection and you could either qualify to race through time trials or qualifying races, you were in. The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. Gordon World of Outlaws card was only available as part of a complete. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph]. One-third of its viewers make more than $100k, compared to about 19 percent of the general population. Since early in the millenium, however, interest in NASCAR both at the speedways and on television has dropped off. Website (racingnews.co), SportsBusiness Daily, Sports Media Watch. On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. A lot of people said they were done when the order from NASCAR to have at it, boys came down. (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. September 10, 2020 at 1:56 pm ET. The cars already were mostly spec at that point, and the sport was doing just finebooming even. Since earning a 7.7 rating and 13. NASCAR Cup Series. how to check logs in fortigate firewall. This article looks at several of the reasons why NASCAR is losing fans. But in a lot of respects this is not unique to Nascar. "Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers)." And while 2020 has been anything but usual especially in the sports world, NASCAR was the one sport that didnt suffer a significant ratings drop. Arguably the best driver never to win a NASCAR Cup Series championship, Mark Martin was an easy pick to the NASCAR Hall of Fame last year. The broadcasts have also improved. They are included along with social media engagement, streaming, and the like. Photo credit: Zach Catanzareti Photo on Best Running / CC BY The season ended with two flat tires. Elliott's being NASCAR's Most Popular Driver is something that runs in the family. Nascar's audience has the. In Britain, we knew more about Indycar, thanks to the likes of Jim Clark, Mario . Certain segments of fans, and media, began to cry that sky was falling. Once upon a time, if the Cup series had a weekend off, drivers like Earnhardt Sr. and/or Earnhardt Jr. would go to Disney World and drink beer with NASCAR fans they bumped into in the lineup for A Small World. In response to its rapidly growing popularity nationwide, NASCAR moved away from the Southeast fans who brought the sport to the dance, and began holding races in places like Vegas, Chicago and Los Angeles. They were even more upset when NASCAR changed its playoff system in January 2014 to create a winner-take-all race among four drivers in the season finale. For eight years, Lanette and Jim Williams of Missouri said they traveled to an average of nine NASCAR races per season. A shot that shows the overall value sponsors receive. Not only is this tolerated by NASCAR but encouraged. The playoff system eliminates 25 or more drivers from contention with nearly a third of the season still to go. About This Game. If you feel like you're losing control over your gambling experience, call And abuse and manipulation of that system. Yes, thats actually true; read it again if you need to. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. The most important key figures provide you with a compact summary of the topic of "NASCAR" and take you straight to the corresponding statistics. So if Im right, in a few years NASCAR may become Americas summer sport again. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. There are still 11 races on intermediate tracks, but its finally moving in the right direction. Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. Formula 1 does not have a single commercial during their races on ESPN. As a Premium user you get access to the detailed source references and background information about this statistic. Its a simple fact that everyone understands. NASCAR needs side-by-side commercials during green-flag racing and then full-screen commercials during yellow flags. Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. When it comes to sports, American exceptionalism rules. Now72 years old, the racing organization has managed to evolve through the decades in order to meet the changing trends, technology, and preferences that directly affect the sport. The franchise system has made NASCAR a closed shop. Statista assumes no Fan Rewards. However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. Kyle Busch, NASCARs black hat, won his second title. NASCARs NextGen car shows promise and one huge issue, NASCARs Daytona 500 ratings indicate a worrisome trend. IndyCars race at St. Petersberg was also up from 1.219 million viewers last season. Oh Well, And Here Comes The NFL, Xavi Warned FC Barcelona Fans Will Kill Him If Team Plays Like In Real Madrid Win Every Week. As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. Generally, the most popular types of charts are column charts, bar charts, pie charts, doughnut charts, line charts, area charts, scatter charts, spider (radar) charts, gauges, and comparison charts.Here is a quick view of all of these types of charts. Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. (Just in case you were wondering, Fox is unlikely to name a replacement for Darrell Waltrip if he is replaced, that is though we should find out more next month. Chase Elliott, like his 1988 champion father Bill, is from Dawsonville, Georgiathe Southeastand he has the lineage factor as the son of a well-liked champion. We are happy to help. It may seem good on the surface, but theres more beneath that makes this concerning. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. Ousting Brian France, who created the Chase and presided over the sports decline, was no small part of that. That metric is down 16% over the last 24 months. 46% of the average NBA team's fans are white . It is not unusual to see speedway grandstands half empty and only several million will tune in from home. NASCAR did (and still does) market the possibility of spectacular wrecks. Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Racing teams of NASCAR ranked by team value 2019, Average TV audience of NASCAR Cup Series 2022, Average U.S. TV audience of NASCAR races 2019, Average TV viewership of selected NASCAR events in the United States in 2019 (in million viewers), Average television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), Total television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), NASCAR average TV rating in the U.S. 2019, Average TV rating of NASCAR events in the United States in 2018 and 2019, TV rating Daytona 500 in the U.S. 2000-2022, TV ratings of Daytona 500 in the United States from 2000 to 2022, Daytona 500 TV viewers in the U.S. 2000-2022, Number of TV viewers of Daytona 500 in the United States from 2000 to 2022 (in million viewers), Average TV audience of NASCAR Cup Series finale 2019, Average viewership of the NASCAR Cup Series finale in the United States from 2015 to 2019 (in million viewers), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Share of NASCAR fans in the United States in 2016, by gender, Average age of NASCAR TV viewers in the United States in 2006 and 2016 (in years), NASCAR fans in the U.S. 2017, by ethnicity, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity and political affiliation, NASCAR fan opinions on who sports fans are in United States in 2017, Opinions of NASCAR fans on what makes someone a sports fan United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Net favorability of NASCAR in the United States in 2018, by political affiliation, Top NASCAR purchases by fans in the United States in 2017, Leading NASCAR related purchases among NASCAR fans in the United States in 2017, Share of NASCAR fans in the United States in 2018, by city, NASCAR drivers with the most social media mentions during the playoffs in 2019, Most mentioned NASCAR drivers on social media during the playoffs in 2019, NASCAR racing teams ranked by revenue in 2017 (in million U.S. dollars), Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Hendrick Motorsport team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Team Penske racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Roush Fenway Racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Front Row Motorsports team 2014-2017, Front Row Motorsports team (NASCAR) revenue from 2014 to 2017 (in million U.S. dollars), Most valuable sport event brands worldwide 2019, Most valuable sports events brands worldwide in 2019 (in million U.S. dollars), Brand value of the sports event Daytona 500 from 2012 to 2017 (in million U.S. dollars)*, Most active NASCAR sponsors on Twitter 2019, Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity*, NASCAR racing teams ranked by team value in 2019 (in million U.S. dollars), Value of NASCAR's Hendrick Motorsport team 2006-2020, Hendrick Motorsport team (NASCAR) team value* from 2006 to 2020 (in million U.S. dollars), Value of NASCAR's Joe Gibbs Racing team 2006-2018, Joe Gibbs Racing team (NASCAR) team value* from 2006 to 2018 (in million U.S. dollars), Value of NASCAR's Stewart-Haas Racing team 2010-2018, Stewart-Haas Racing team (NASCAR) team value* from 2010 to 2018 (in million U.S. dollars). Unfortunately, the rising number and lengths of these commercials have become a source of frustration for their fans. James: Expect the unexpected on restrictor plate tracks. Find your information in our database containing over 20,000 reports. It may leave behind fans stuck in the past. $1,000 BetMGM Promo Arizona vs UCLA on ESPN, Promos Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. When you use this link to shop on Amazon, youll help subsidize this great websiteat no extra charge to you. NASCARs viewership continues to fall after the ratings for last weekends race at Auto Club Speedway were released on Tuesday morning. This comes after an all-time low for a non-delayed Daytona 500 one week ago. The Great Recession that swept across the landscape starting in 2008 changed everything. In todays world TV ratings arent the big deal they once were nor the only thing that matters. Jimmie won a lot. That doesnt mean they dont have talent, or arent brave. Instead of attending races, theyve taken trips to Montana, Colorado, Wyoming, Louisiana and South Dakota vacations, Jim said, where were not annoyed., The first year was tough, Lanette said.
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